The past can’t buy the future

One of the highlights of this year’s GEN News Summit in Paris was the presentation by John Payton, CEO of Digital First Media. His uncompromising focus on journalism’s profitability in the digital era was impressive. The message was clear: Publishers and editors out there, look at these numbers and get busy finding new business models.

The trouble is that our past won’t buy much of a future for much longer if real risks are not taken. All businesses spend some time looking at the past to try to determine the future. But in our industry it is a fatal attraction. Our future isn’t going to look anything like our past. If you rely upon the past for your future projections the only thing you are truly determining is the date and time of your demise.